Correct user conversion
Website efficiency is measured by the passive-active user ratio, i.e. active users are those who completed all their actions on the website. The goal of any organization is to make this ratio as high as possible thus decreasing the costs of website maintenance, i.e. making it functional.
The cost of every client
For example, the website gains about $250 in average from every client. There are 100 visitors a day but only two of them become clients, i.e. from passive users convert into active ones, which means that the daily profit is $500. Website’s maintenance is $600 a day. So, it’s enough to increase user conversion by 1% to make this website profitable.
Deals and Clients
Usually, there are really profitable but rare deals, and there are frequent but not very profitable deals. In the case of the former user conversion percent is crucial since even one deal can make a huge difference. Although, even in the case of smaller and less profitable deals user conversion percent shouldn’t be ignored.
Return on investment (ROI)
Every company should be concerned about its investments in the website, advertising or any other activity. Remember, when investing it is extremely important to get your investment back with interest. ROI can be measured by statistics, tracking orders or other profitable on-line activities.
Concluding the Tracking orders section
- It is important to receive correct information regarding activities on your website
- It is necessary to calculate the average cost of every client
- It is also necessary to calculate the user conversion percent, the real one and the desired.
- This section is important to companies that aim at the small number of profitable deals.
- This section is extremely important for companies that are oriented at striking numerous small deals.
- Return on advertising investment and other activities should also be taken into account.