Build your website – do it right

In order to build the right website, you have to find a balance between all the parameters conjured up during the planning stage. You also have to bear in mind objectives of your website and of your organization otherwise it could be difficult to describe it. In order to find this balance we recommend consulting with professionals in the relevant field. To build the right website you have to analyze its objectives, set a timeframe and divide tasks. Preferably choose a firm that works in this field.. Working with a firm will spare you unnecessary problems, misunderstandings and save you energy and funds.


Stages of website development and client’s role in this process

Planning Choosing design Website coding Implementing the web design and architecture The client has to be involved in every stage of the development. The client could and should monitor the development of his website. During one of the early stages when the website is still restricted, the client receives its address on a temporary server in order to monitor its development. It is possible and relatively easy to make changes and corrections during the development stage of the website while it is still restricted.


The website must be search-engine friendly.

During development stages, even on temporary server, you have to make sure that your website is friendly to the leading search engines. A person responsible for search engine optimization has to be sure that the following fundamental elements are completed: search engines accessibility, logical and understandable architecture, maximal flexibility and optimal content as required by search engines.


Changes, additions and corrections

In the process of building a website the client can make small alternations which reflect a change in his line of work. At later stages, it is more difficult to make changes since initial requirements are strictly client specific. When all the alternations are made, the website prototype is uploaded on a temporary server, so the client can be sure that all his requirements are met.


Final tests before launching the website

One of the last pre-launching stages of the development is receiving the final approval from a client. The client and the website development firm check all the pages and texts and then the client gives its approval to launch the website. The purpose of this stage is to prevent mistakes, to optimize the website and to increase its competitiveness.


Website is accessible to all

The website is transferred from the temporary server to the public server where it becomes accessible to all. The website becomes accessible to all users regardless of geography, computer capacity or operating system. Now, user behavior should be researched and users should be allowed to make remarks regarding search engine optimization. All changes, naturally, are approved by the client. Although the initial building process is completed, technical support, optimization, working with clients are just beginning.


Building a functional website

Building a functional website means being professional. Inefficient website neither sends users in the right direction nor meets the organization’s objectives. Organization aiming at building a functional and useful website should consult specialists in this field that will come up with the best ways to do it.


Stages of building a functional website

  • Define website’s goals. They can’t always be sensed, measured or weighted.
  • Define measurable objectives (i.e.: number of users, the size of the website, etc.)
  • Building the website
  • Collecting and measuring parameters tracing statistics, monitoring user behavior, tracking orders services.
  • Data analysis and conclusions
  • Website optimization based on collected data
  • Control and monitoring
  • Constant efficiency tests that consider all the parameters

 

In order to draw conclusions regarding the efficiency of the website, few reports that demonstrate the beginning of the upgrading and consequent results must be prepared. These reports are needed for comparison between the initial work and the results.


Types of websites and web content

  • To improve organization’s image
  • To be informative for suppliers
  • To be a web catalogue for selling products to consumers or other suppliers
  • To find business partners
  • To be a website for leisure browsing

Everyone has a content suited for him. CEOs of big corporations and students, engineers and elderly, customers and sales person, women and children – they all read in a different manner.


Defining a target audience

  • Producers
  • Managers
  • Whole sale dealers
  • Consultants
  • Suppliers

Defining target audience makes and will make building a website and managing it a lot easier.

 

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