The main goal.

The main goal of any ad or commercial is to increase sales or attract active users depending on the orientation of the company. Online marketing through search engines, other websites or the Media - is an essential part of every company or NPO.

The difference between campaigns usually lies in the cost and the efficiency. For example, online advertising will be the most suitable for smaller organizations because for minimum cost it will get maximum effect. Online advertising can directly "reach" potential clients or users, instead of using a steam-hammer to crack nuts.

Any advertising campaign includes the following:

  • Search engines optimization and website promotion
  • Optimizing key words and phrases in Pay Per Click system (PPC).
  • Optimizing key words and phrases in Pay per Mille systems
  • Traditional advertising in the Media.
  • Links from similar websites

Of course, for ultimate success all these types of advertising could be and should be combined.

Search engines.

Search engines - are an extremely popular search mechanism, even more popular than e-mail. Most clients usually use major search engines like Google or Yahoo. When building your website стоит you should consult SEO and website promotion specialists. Search engines unfriendly website can ruin the whole project.


Advertising on other websites.

Today it is one of the most popular types of advertising. Content website wants to and does profit from selling traffic to other websites.

Examples of content websites:

  • News website.
  • A web portal – all inclusive website: currency rates, search, news etc.
  • Specialized website, for example, computer forum.

Today it is one of the most popular types of advertising. Content website wants to and does profit from selling traffic to other websites.

Usually, users of these websites are attracted by colorful banners that promise discounts and such on the advertised website, although, there are other methods to do that.


Advertising in the Media.

It is one of the traditional methods of advertising, that is over 100 years old. We all know what is advertised in newspapers, on the radio or television and how. Unfortunately, the efficiency of this advertising is questionable. Also, often only big companies can afford it. Moreover, this method of advertising has a very short “shelf live”: newspaper with ads are read and thrown away the next day.


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